Arkham Care

It's like it was made just for you guys

Strange how as soon as they said diseased mind I immediately thought of you.

Except for the cure part, like that could ever happen...

It's just one example of the creative and slightly warped advertising campaign behind Batman: Arkham Asylum.

Plus there is a substantial Metagame going on as well. One of my co-workers got in to the linked site and it allows you to create your own Arkham Asylum ID card.